Santa has a new fashion look.

Santa Claus has a brand new look. 

His diet has been void of cookies since last Christmas Eve, and he's obviously been working hard on his physique. No longer are you able to call him 'old Saint Nick' - he's buff and a fashion trend setter. Gone is the large fur trimmed red coat, pants and hat; Fashion Santa is stepping out in style.

Paul Mason - Fashion Santa

Meet model Paul Mason - a'ka Fashion Santa. The Mississauga native started modeling 30 years ago, and this Christmas marks the second holiday season that he is working with the fashion team at Yorkdale Mall. He sports seasonal fashions from top men's retailers at Yorkdale and poses for selfies with Fashion Santa fans. For each uploaded selfie of Fashion Santa using the hashtag #YorkdaleFashionSanta, the mall is donating $1 to SickKids Hospital.

There are no crying children sitting on his knee or sticky candy canes. Fashion Santa gladly snuggles up with Fido for a puppy selfie shot, while mature women are somewhat giddy as they tuck next to him for a picture. 

Fashion Santa was looking very Vogue when I saw him at the mall on Saturday. I however - was having a bad hair day, so I skipped the opportunity for a selfie. But I love the concept, the excitement around the entire campaign and the charitable donations to SickKids.

Read Fashion Santa's blog here :    

http://www.yorkdale.com/qa-fashion-santa/

And if you are in the Greater Toronto area, stop by and share your naughty/nice list with him.

.......... Fashion Santa's coming to town.